Extraordinary New Line of Equipment Offers Premium Game-Improvement Performance at a Premium Price
CARLSBAD, Calif. (October 10, 2007) – TaylorMade Golf has introduced a new premium line of golf equipment called r7 CGB MAX, comprised of a driver, fairway woods and irons. "MAX" is short for maximum distance, maximum forgiveness, maximum performance, and the kind of maximum ease of use that most players wouldn't have dreamed possible. In addition, each r7 CGB MAX club has been designed to expertly blend tradition with technology, resulting in a dynamic visual appeal that turns heads in the same way that a high-performance car does. 
r7 CGB MAX driver
The r7 CGB MAX, which is characterized by its appealing shape and deep red color, incorporates multiple technologies that make possible its extraordinary performance. First is TaylorMade's renowned Movable Weight Technology™ (MWT™). In this case, MWT is in the form of three weights; one in the toe, one in the heel and one in the very back. Two 1-gram weights and one 16-gram weight are included, and configuring them in the clubhead to promote a specific ball flight is remarkably intuitive. Very simply, if you want the ball to go to the right, put the heavy weight on the right side of the clubhead (the toe). That promotes a slight fade. If you want the ball to go left, as in a slight draw, put the heavy weight in the middle of the clubhead (the back). If you want to promote a large draw, put the heavy weight on the left side of the clubhead (the heel). TaylorMade testing indicates that MWT in this driver promotes up to 35 yards of trajectory change from the slight fade to the large draw.
"CGB" stands for Center of Gravity Back, which is critical to making a club easy to launch high and long. The r7 CGB MAX's distinctive triangular clubhead shape makes it possible to position the CG especially far back in the head in relation to the clubface. That kind of CG location also makes the r7 CGB MAX more stable and forgiving on mis-hits, which leads to another huge advantage about this driver, and that's high MOI. When you combine the Inverted Cone clubface technology that TaylorMade incorporates into all of its drivers, which delivers higher ball speed when you miss the center of the face, you get an effective MOI that's greater than 5800*. (The USGA limit is 5900.)
The r7 CGB MAX also incorporates our SuperFast Technology, with an ultra-light RE*AX® graphite shaft, an ultra-light grip, and an extra inch of overall length, all of which contributes to more clubhead speed for increased distance.
The r7 CGB MAX driver is available right- and left-handed models in three lofts: 9.5°, 10.5° and HT. Availability begins at TaylorMade's retail partners begins on October 30, 2007 at a manufacturer's suggest retail price of $600.
* The definition of effective MOI (eMOI) is the positive influence on ball speed on off-center hits that's exerted by the combined effects of a driver's MOI and clubface technology (versus constant-thickness clubfaces). eMOI in TaylorMade drivers is dramatically higher, and more valuable in terms of its affect on ball speed, than MOI alone, owing to the benefits of TaylorMade's patented Inverted Cone Technology.
r7 CGB MAX fairway woods
Like the driver and irons, r7 CGB MAX fairway woods incorporate a variety of top-level technologies that make them the best game-improvement fairways that TaylorMade has ever created. They share the driver's triangular head shape and the exceedingly far-back CG location in relation to the face that this geometry makes possible. That CG location will prove especially valuable to the many players who have trouble getting fairway woods in the air, because it makes launching a 3-wood into the sky as easy as a 7-iron. Besides that, the heads feature a large, confidence-building shape with high MOI that makes them extremely stable and forgiving on mis-hits. r7 CGB MAX fairway woods incorporate Movable Weight Technology and three weights, promoting up to 22 yards of trajectory change from side to side, which will help players dial in additional distance and control. Last but not least is SuperFast Technology in the form of an ultra-light graphite shaft that promotes added clubhead speed for increased distance. Available in right- and left-handed 3-wood, 5-wood and 7-wood. Availability begins at TaylorMade's retail partners starting November 30, 2007 at a manufacturer's suggested retail price of $360 per club.
r7 CGB MAX irons 
We vowed to make the new r7 CGB MAX family of clubs to be the very best game-improvement equipment that money can buy, and the iron lives up to that promise. The extremely large head is optimally weighted with the help of visible tungsten weights that increase MOI for greater stability and forgiveness. The topline is hollow and the saved weight is used to move the CG deep into the clubhead to make it incredibly easy to launch the ball on a towering, distance-enhancing flight. Clubhead speed is dramatically boosted by the incorporation of SuperFast Technology, which includes the ultra-light shaft and the thin, flexible and fast clubface (thinner than the previous r7 CGB MAX model). There's also TaylorMade's Inverted Cone Technology, visible on the back of the face, to promote high ball speed on off-center hits. Finally, there's a new back-cavity badge that contributes to the clubhead's great feel.
When you add up all of the features and technologies you get the longest iron in the TaylorMade iron line, as well as the most forgiving. If this iron were any easier to hit it would swing itself. Moreover, the r7 CGB MAX wears its multiple technologies beautifully, meaning it looks the part of a highly technical, highly hittable iron and boasts a unique and eye-appealing look that successfully blends its high-tech leanings with power and with grace.
r7 CGB MAX irons are available in 3- through 9-, pitching wedge, attack wedge, sand wedge and lob wedge. Left-handed available (except for lob wedge). Women's right-handed r7 CGB MAX irons are available in right-handed only, 4- through 9-, pitching wedge and sand wedge. Availability begins at TaylorMade's retail partners starting on October 30, 2007, at a manufacturer's suggested retail price of $172 per club with steel shaft, $195 per club with graphite shaft.
Every Modern Performance Technology We Have is Incorporated in r7 CGB MAX
"Everything we know about improving golf club performance has gone into the r7 CGB MAX line," said Sean Toulon, TaylorMade executive vice president. "We've incorporated every modern performance technology we have into each member of this family, and we did so without regard to the cost. The result is equipment that delivers a truly extraordinary level of performance in terms of being incredibly easy to hit high, long and straight. For golfers willing to pay a premium price, we believe this is the r7 CGB MAX line delivers the best performance that money can buy."