TaylorMade-adidas Golf Tour Staff Professional

First Professional Victory for New TaylorMade TP Red Golf Ball with
Low Drag Performance Technology

 CARLSBAD, Calif. (January 15, 2008) – TaylorMade-adidas Golf Tour Staff Professional Richard Sterne clinched his third professional European Tour win, emerging victoriously from a three-way playoff at the Joburg Open. This marks the first professional victory for the new TaylorMade® Tour Preferred® (TP) ball with Low-Drag Performance (LDP), a proprietary aerodynamics technology developed to keep the ball in the air longer by maintaining lift and reducing the drag, or resistance against the ball in flight.


Richard Sterne – Joburg Open 2008

Sterne used his TaylorMade TP Red™ LDP, a four-piece ball designed for high-spin players, to devastating effect shooting a final-round 65 to finish 18-under which included seven birdies.

Commenting on the new TaylorMade TP Red LDP ball, Sterne stated, "I love the feel, forgiveness and distance of the new TaylorMade TP Golf Balls. This was the first week that I had put the ball into play, and to come away with a victory is really satisfying. I look forward to many more successful weeks using TaylorMade equipment."

Fellow TaylorMade Tour staff player and TP Red LDP user Darren Clarke also finished strong, posting five birdies en route to a final-round 68, three shots adrift.

TaylorMade's new TP Red™ LDP balls feature a 360 dimple pattern that keeps the ball in the air longer by maintaining lift and reducing the drag, or resistance against the ball in flight. Additionally, TP Red is engineered to promote especially high speed and distance off the driver; promotes a mid-to-low flight; to deliver controllable full-shot and greenside spin; and to be exceptionally resistant to the effects of head winds and crosswinds.

The new TaylorMade TP Red and TP Black balls are now available at TaylorMade's retail partners and carry an MSRP of $39.99.

In Sterne's bag:

– TaylorMade r7® SuperQuad™ driver

– TaylorMade r7 TP 3-wood

– TaylorMade r7 TP irons (3-9)

– TaylorMade TP Red ball with LDP technology

adidas Golf Tour 360 II footwear
TaylorMade was the #1 played driver, fairway wood and utility club at the Joburg Open.*

* Source: based on Sports Marketing Surveys brand count statistics at the Joburg Open