All Four Rounds on ESPN Beginning in 2010 – Expansive Content for Digital Platforms and Expanded International Rights
13 November 2008, St Andrews, Scotland: The R&A, the organiser of The Open Championship, and ESPN have reached an eight-year agreement that will place all four rounds of The Open Championship live on ESPN beginning in 2010, it was announced by George Bodenheimer, President, ESPN, Inc., and ABC Sports and Peter Dawson, Chief Executive of The R&A.
The new pact will also provide broad and comprehensive rights for digital platforms; expanded television and digital media rights for ESPN International; and extensive same-day weekend highlights coverage on ABC.
ESPN will televise 34 live hours of Championship play over the four days and produce six hours of encore highlights coverage over the weekend, to be broadcast on ABC. The coverage on ABC will extend The R&A’s relationship with ABC beyond half a century.
Bodenheimer said: “One of the most venerable of all sporting events has embraced the 21st century worldwide media landscape, and we’re thrilled to showcase The Open Championship like never before. The scope of this deal and the enhancements we obtained offer us tremendous opportunities to serve The R&A and golf fans around the world through any device.”
Dawson said: "It is all important to The R&A that we preserve the traditions of The Open Championship while at the same time ensuring that golf fans are able to enjoy modern state-of-the-art coverage of the event. We know just how much ESPN respects The Open's heritage and we are very excited by their many innovative plans to cover the Championship across the whole media spectrum, both in the United States and internationally. We look forward to a long and productive relationship."
Alastair Johnston, IMG Vice Chairman, who led the negotiating team representing The R&A said, "We had to consider not only the financial terms but The R&A's overall mission to promote and develop the game of golf to an evolving global audience. Envisaging the platforms where a younger generation could be positively influenced to experience The Open Championship over the next decade was a significant factor in assembling this arrangement with ESPN."
The deal also includes exclusive US coverage of all rounds of The Senior Open Championship, which is governed jointly by The R&A and the PGA European Tour, and coverage of the next two Walker Cup matches when contested in the United Kingdom (2011 and 2015). In all, there will be 90-plus television hours and 40-plus hours of live coverage on ESPN360.com and ESPN Mobile TV. ESPN will provide unprecedented live coverage of the Championships, including the first and second rounds of The Open Championship, which will begin at 5 a.m. ET.
The wide-ranging agreement will cover multiple businesses around the world through ESPN’s various platforms – ESPN, ABC, ESPN2, ESPN Deportes, ESPN International, ESPN.com, ESPN360.com, ESPNDeportes.com and ESPN Mobile Properties, interactive television, ESPN in Latin America/Caribbean, TSN and RDS in Canada, ESPN Star Sports in Asia, and ESPN360 services in Mexico, Chile and Brazil.
ESPN extended and broadened its rights in Canada (TSN and RDS), Asia, Israel and Latin America territories as well as English language rights in China (ESPN Sports Star Sports). The deal also includes digital rights in all territories (excluding China) including live streaming of all events, expansive multiplatform highlight rights (e.g. online, broadband, and wireless); television and digital VOD; interactive television and mobile TV.