HUNTINGTON BEACH, CA (February 24, 2009) – Cleveland® Golf/Srixon® is pleased to announce the introduction of their Launcher® Driver Ultralite Edition and Launcher® Irons.
The Launcher® Driver Ultralite Edition has been designed to give more distance for slower swingspeed players, while still possessing the attributes of the standard Launcher® driver. The new Ultralite Edition has a 30 gram lighter overall clubweight and a 12 degree high-lofted head. With an ultralite 40 gram Graphite Design shaft that is also an inch longer (46.5") than the standard model and a lightweight (38 gram) Winn Grip, this club is specifically designed to maximize distance for players with swingspeeds under 85mph. The Launcher® Driver Ultralite Edition will carry a street price of $299 and begin shipping March 1, 2009.
The new Launcher® Irons combo set consists of Launcher® Hybrids in the longer irons (3, 4 and 5) and new Launcher® Irons in the shorter irons (6-PW). These hybrids are Cleveland® Golf's first traditional hybrid design which features a classic, Tour-driven shape. With an 11% larger face compared to any previous Cleveland® model, the Launcher® Hybrid's face is among the biggest in the market and helps provide a larger hitting area for increased forgiveness. The new Launcher® Irons' oversized-face design provides 52% more Face-to-CG Depth compared to traditional irons, a factor which not only helps increase launch angles, but also increases ball speed and improves shot consistency on off-centered hits. The thicker topline inspires added confidence at address, while the offset helps create consistently straighter shots. The Launcher® Iron combo set boasts Extended Horseshoe Perimeter Weighting, which extends weight outside the base chassis to help produce lower and deeper CG and higher MOI for optimal ball flight and increased forgiveness, all while minimizing loss of distance on off-center shots. The Launcher® Iron combo set (8 pieces) will carry a street price of $599 (steel) and $699 (graphite) and will begin shipping on April 1, 2009. As an introductory incentive, Cleveland® Golf/Srixon® is running a limited promotion offering consumers a free promo-stand bag with the purchase of any set of Launcher® Irons.