Adams Golf Introduces Idea Pro Black CB1 Irons


PLANO, TEXAS, March 31, 2010 – Adams Golf (NasdaqCM:ADGF) introduces the latest offering of its successful and industry-leading Idea franchise with the new Idea Pro Black CB1 irons. Designed for skilled players, the premium set features eight tour-styled forged carbon steel heads with a dramatic nickel-chrome plated and black physical vapor deposition (PVD) finish. Engineered for and played by some of the best players in the world, the Idea Pro Black CB1 irons deliver a penetrating ball flight for superior shot-making ability with an exceptionally soft feel.

The traditionally forged 8620 carbon steel head construction provides outstanding control, performance and feedback for the lower-handicap golfer. Each head has a precision milled cavity and precisely located center of gravity to offer longer, more consistent distance with improved accuracy. The set also features milled grooves that comply with 2010 USGA competition requirements while maximizing spin from all playing conditions. A thin top line and beveled trailing edge reduces turf interaction, delivering the look and feel from a variety of lies that better players expect. In addition, the constant offset through the entire set offers superior control for players wanting to work their ball flight.

“Originally developed exclusively for our professional staff players like Tom Watson, the overwhelmingly positive comments about the feel and performance of the CB1s from the tour inevitably led us to make this set an integral part of the successful Idea family of irons,” said Chip Brewer, President and CEO of Adams Golf. “This stealth-looking set has already received high marks from golf enthusiasts plugged into the online community so we look forward to bringing the CB1s to low-handicap golfers everywhere who appreciate the control and workability of this forged set of irons.”

The stock shafts for the Idea Pro Black CB1 iron set are the Rifle Project X Flighted steel shaft or the Mitsubishi Rayon Javln FX i95 graphite shaft, available in regular, stiff or extra-stiff flexes. Offered standard in a right-handed 4-GW set configuration, the Idea Pro Black CB1 iron sets begin shipping to golf shops April 15 with a suggested retail price of $899.99 for steel and $1,099.99 for graphite.