CARLSBAD, Calif., February 15, 2012 – Phil Mickelson’s thrilling victory at Pebble Beach last weekend has escalated a firestorm of excitement surrounding the new Callaway RAZR Fit Driver. Answering the steep increase in consumer demand, Callaway Golf has advanced the retail availability of the much-anticipated drivers and began selling them today at retail stores nationwide and on shop.callawaygolf.com. Originally scheduled to arrive at retail this weekend, the Company has moved to unleash the driver that has already drawn widespread critical acclaim and is now winning in dominating fashion on the sport’s grandest stages.
Mickelson’s stellar performance at Pebble Beach on Sunday, where he hit every fairway but one, marks the second time that a Callaway RAZR Fit driver has been triumphant when placed in the hands of the world’s most talented players. Fellow Callaway Golf staff professional Alvaro Quiros rode a RAZR Fit to victory at the Dubai World Championship in December, averaging an incredible 311 yards in driving distance.
“RAZR Fit has generated more attention than any new product that we’ve introduced in years,” said Joe Urzetta, Sr.Vice President of the Americas for Callaway Golf. “Achieving two Pro Tour victories prior to a product’s availability is virtually unheard of. Add the fact that RAZR Fit won an Editor’s Choice award in Golf Digest’s recent ‘Hot List’ equipment review and we knew it was time to make this product available. Our phones have been ringing off the hook.”
RAZR Fit combines the performance benefits derived from several proprietary technologies with an easy-to-understand, adjustable hosel and moveable weights to promote draw or neutral ball flight. Marking a new standard in performance customization, RAZR Fit’s straightforward adjustability delivers optimum performance for every golf swing.
The performance results for RAZR Fit have been supported by an ongoing “Epic Demo” creative campaign featuring Callaway Staff Professionals performing extreme feats at several iconic Las Vegas landmarks, including the Bellagio Fountain. Directed by Joseph Kahn with input from Callaway’s new Creative Director Justin Timberlake, the campaign features Phil Mickelson, Alvaro Quiros, Annika Sorenstam, J.B. Holmes, Tommy Gainey and others.
The RAZR Fit is now available for the new product introduction retail price of $399.
In addition to moving up the availability of RAZR Fit, the Company also announced the immediate availability of the new RAZR X HL Irons and Hybrids, Callaway Forged Wedges and Odyssey’s ProType Tour Series putters, a new, premium line from the #1 Putter in Golf.