CALLAWAY GOLF INTRODUCES SPEED REGIME GOLF BALLS – What does is SR mean?

CARLSBAD, Calif., December 18, 2013 –Callaway Golf Company (NYSE: ELY) today introduced a series of Tour-level golf balls specifically designed for more distance and peak performance based on a golfer’s swing speed. The series is called Speed Regime and there will be three offerings –

 

SR 1: optimized for swing speeds 90mph and below

SR 2: optimized for swing speeds between 90 and 105mph

SR 3: optimized for swing speeds of 105mph and above

 

Golfers that swing a club 89mph benefit from different ball performance characteristics than golfers that swing a club at 106mph, for example. With Speed Regime, a unique HEX Aerodynamics profile and overall construction of each golf ball maximizes its performance based on what each swing speed range needs to achieve the most distance and the best performance.

 

There is a lot more to the Speed Regime story. Callaway has released multimedia content and product information to media via a Flipboard magazine, which can be viewed here: http://flip.it/HsKRL

 

All three tour-level golf balls will be available at golf retailers nationwide and onwww.callawaygolf.com on January 24, 2014.

 

For more information and product-specific content, please visit www.CallawayGolf.com To keep up with other Callaway original content, product news and Tour information, please connect with Callaway on Twitter @CallawayGolf and follow us on Facebook and Instagram.