No, seriously.
“The Big Big Bertha Payday” starts today in the US and Canada, and will run through June 15th. Golfers that demo a Big Bertha Alpha Driver, a Big Bertha Driver or a Big Bertha Fairway Wood at a participating location will receive a code they can use to enter for a chance to win the same dollar amount that Phil Mickelson wins at Pinehurst. (If he wins, that could be upwards of 1.5 million dollars.) Please refer to the attached press release for additional context.
Phil discusses the promo in this quick “teaser” video: