Golf Players and Product News

      BASINGSTOKE, Hants (Jan. 9, 2024) — TaylorMade Golf introduces the all-new Qi Irons, a blend of minimalistic aesthetics and advanced multi-material technology. Qi irons aim to deliver the optimal combination of distance, accuracy and solid feel in an inviting game-improvement package. At the heart of the Qi Iron is individual head optimisation, organic face designs and FLTD CG, all working in unison to help golfers minimise the right miss. It’s no secret that many golfers in the game improvement category have a propensity for the slice. So, why do the leading game improvement irons have a fade bias in the long irons? Don’t worry, it didn’t make sense to our engineers either. That’s why we designed the all-new Qi irons to have significantly less right bias, for straighter and more accurate shots. Read the chart below to see how Qi irons stack up compared to other leading game improvement sets. "Qi Irons represent a fusion of performance and design, delivering a combination of distance and accuracy with a solid feel unexpected of game improvement irons. We rely on a team of technologies to make this possible, with the ultimate goal of giving golfers straight distance that outperforms the competition." Matt Bovee, Director of Product Creation, Irons Comprehensive Technologies | Integrated System Design With Qi Irons, TaylorMade debuts its new Integrated System Design – a suite of technologies aimed at optimising each individual iron head. The advantage of our system lies in the ability to facilitate communication among key technologies throughout the engineering process.This is crucial because the face design, Speed Pocket functionality and mass distribution are intricately interconnected, collectively influencing ball speeds, launch angles and spin rates. Driven by organic face geometries, Cap Back Design and Speed Pocket technology, this comprehensive approach tunes the performance of each head to ensure ideal gapping, exemplary ball speeds and...

JANUARY 20, 2023 THE EDEL SMS PRO IRONS ALLOW GOLFERS TO MATCH THEIR IRONS TO THEIR SWING FOR MORE DISTANCE, MORE ACCURACY, AND LOWER SCORES Denver, CO – Introducing the Edel Golf SMS (Swing Match System) Pro Irons, the most advanced players iron golf has ever seen. The SMS Pro Irons blend beauty, precision, and performance, featuring our revolutionary Swing Match weighting technology, which allows players to dial in their irons with more precision and accuracy than ever before. The SMS irons are also created through a multi-step Precision Grain Forging process, which enhances consistency, feel, and durability. In addition, the Tour Inspired Tri-Stepped Sole Design optimizes turf interaction for enhanced performance. Our Swing Match Weighting Technology is a game-changer, allowing golfers to control their clubface throughout their swing to create the most efficient impact. With three machined out weight ports and interchangeable weights, golfers can move weight across the iron to optimize it to their swing. “The ability to fine tune accuracy and overall performance through weight change is an incredible innovation,” said Rocky Hansler, Chief Operating Officer. “It’s been great watching the improvements in ball striking with consumers all over the world. Now, bringing it in a players package, we’re going to open up the eyes of some of the best players in the world.” Precision Grain Forging process produces one of the purest players irons ever felt, with the integrity of the 1025 carbon steel’s natural grain optimized for enhanced consistency, feel, and durability. The Tour Inspired Tri-Stepped Sole Design features three separate surfaces, each precisely engineered for better turf interaction and more consistency from strike to strike. The Leading Edge Bounce resists the club from digging, continuing momentum through the shot. The Effective Middle Tier Bounce has the greatest interaction with the turf post impact. The Trail Relief Bounce reduces the effective sole...