CARLSBAD, Calif., December 16, 2014 – Today Callaway Golf Company (NYSE: ELY) officially announced the new Chrome Soft Golf Ball, a product the company says will completely redefine golf ball performance and change the category.

Chrome Soft is the only ball that has the  new proprietary SoftFast Core with low compression and the Tour Urethane cover. This leads to low spin off the tee for incredible ball speed and distance, a low 65 compression to compress the ball on iron shots for incredibly soft feel, and excellent control for aggressive shots into the green. With Chrome Soft, golfers no longer have to choose between great feel and hitting the ball farther.

Callaway Talks

Chrome Soft will be available at  golf retailers nationwide and on on January 16, 2015 for $37.99 per dozen.