The company most known for precision and accuracy takes it to a whole new level with its industry-first Precise Loft™ System
FORTH WORTH, TEXAS, January 2015 – Ben Hogan Golf Equipment Company debuts the new TK 15 wedges that will revolutionize the way people integrate wedges into their set.
“It is no secret that Mr. Hogan was deadly accurate with his wedges and short irons,” said Justin Honea, Director of R&D of the Ben Hogan Golf Equipment Company. “Our goal with the TK 15 wedges was to make the most accurate Hogan wedges ever, while at the same time making them playable from any lie. Mr. Hogan would be proud of these.”
The new TK 15 wedges are forged from premium 1025 Carbon Steel, and offer incredibly soft feel and the high performance standards of Mr. Hogan. Utilizing the industry revolutionizing Precise Loft™ System and HoganFitTM fitting methodology, the TK 15 wedges provides golfers unmatched precision for better performance in prime scoring range.
PreciseLoft™ System and HoganFit™ online fitting
The Precise Loft™ System will revolutionize the way the golf industry thinks about precision and accuracy by offering every loft of wedge and iron from 63 down to 20 degrees – 44 heads to select from. Through the revolutionary HoganFit™ online fitting process, each golfer’s game is fully analyzed to prescribe the exact loft combination that will deliver optimum loft gapping to blend to their current irons and their strength profile. By building each golfer’s set to the exact lofts – rather than choosing ‘stock’ wedges off a retail display, Ben Hogan Golf Equipment can deliver a level of precision that has not even been available to tour players.
“Because of the industry’s current obsession with distance, golfers have been forced to sacrifice accuracy,” said Honea. “In an effort to make the longest-hitting 6-iron, golfers have been left with very large yardage gaps in the scoring end of the set, which is where you need the opposite in order to perform at the highest level. With the Precise Loft™ System, we have the ability to recalibrate a golfer’s set to deliver better performance and the distance precision required for better scoring.”
The TK 15 wedges are the only high performance wedges in the industry that are designed to seamlessly integrate with a full set of irons. Through the HoganFit™ online experience, golfers of all abilities will be able to precisely blend his irons and wedges to ensure optimal gapping across the entirety of the set like never before. By having the ability to choose from the 44 loft options, the Ben Hogan Equipment Company will provide the most accurately custom-matched iron set in golf.
V Sole Design
Because no golfer can predict his next lie, the TK 15 wedges feature Ben Hogan Golf Equipment’s V Sole design which provides incredible versatility and precision from any and all types of lies. An aggressive leading edge bounce blends to a low bounce in the primary portion of the sole to create a V shape. This sole design allows the golfer the ability to open the clubface to play a shot out of the bunker, deep rough or play the ball off of the tightest of lies- and everything in between . . . with confidence every time.
Loft Specific Weighting
Distance control with wedges is incredibly important to take advantage of scoring opportunities on the golf course. With this in mind the new TK 15 wedges are engineered with a loft-specific weighting design that distributes the mass vertically across the primary impact area of the face. This delivers greater control of ball flight and far-improved distance dispersion on off-center hits, particularly those high in the face. It practically eliminates those shots that come up way short when you make impact high on the face.
Options, pricing and availability
The TK 15 wedges will be begin shipping in April 2015 and will be custom built to order. With either the KBS Tour V or KBS Tour 90 steel shafts, the TK-15 wedges retail for $150 per club. They will also be offered with UST Mamiya Recoil shafts as the standard graphite offering at a retail price of $165 per club. The company also offers an extensive list of custom shafts and grip options.
About the Ben Hogan Golf Equipment Company
The new Ben Hogan Golf Equipment Company was founded in April of 2014 to bring the vaunted Ben Hogan brand and standards back to the golf equipment industry. Based in Fort Worth, Texas, only a few miles from the original Ben Hogan facility, Ben Hogan Golf Equipment once again is focused on providing discerning golfers with the most accurate and precise equipment available. The new Ben Hogan Golf Equipment Company senior management shares over 130 years of experience from the original Ben Hogan Company, including manufacturing, product development, sales and marketing.
For more information please visit benhogangolf.com, Ben Hogan Golf on Facebook and @BenHoganGolf on Twitter.