(FORT WORTH, TEXAS: March 26, 2015) – Ben Hogan Golf Equipment Company is pleased to announce that it is now taking orders for the new Ft. Worth 15 irons and TK 15 wedges – allowing golfers to once again become a “Hogan Player.”
“The response that we have seen from consumers and trade alike since our launch at the PGA Show in January is truly amazing,” said Terry Koehler, President/CEO of the Ben Hogan Golf Equipment Company. “We are extremely excited to make these clubs available to the public today on BenHoganGolf.com.”
The Hogan Promise
Mr. Hogan was committed to providing golf equipment that was second to none, and today is no different. The Hogan Promise allows golfers who purchase a set of clubs to try the clubs for up to 30 days, and if they do not meet their standards for appearance, feel or performance, they can receive a full money back refund.
“Everybody is well aware of the stories of how committed Mr. Hogan was to producing high quality golf equipment,” said Koehler. “We continue this commitment today. We also understand that while golfers are extremely excited about new products, buying a set of premium irons and wedges is a large purchase, and we want to assure them that we will stand behind our products to provide them with the best experience possible.”
“We encourage every consumer to go through our revolutionary HoganFitTM online analysis and fitting system,” said Koehler. Unlike anything in the industry, the HoganFit™ and PreciseLoft™ online fitting system provides golfers with their own unique loft matrix, aligning precision gapping throughout the set. “The HoganFit™ system was created to give golfers a way to customize loft while optimizing distance control,” added Koehler. “With 44 loft options available, only Ben Hogan Golf Equipment will provide the most accurately custom-matched set of irons in golf. It’s the only way to bring precision back to iron and wedge play.”
Pricing and Availability
The Ft. Worth 15 irons and TK 15 wedges will retail for $149 per club with KBS Tour V and Tour 90 steel shafts and $164 per club with Recoil 660 and 680 graphite shafts. Clubs are available at benhogangolf.com.
“We continue to expand our network through select pro-shops and retailers throughout the country that have a strong focus on custom fitting to provide the golfer with the level of precision Mr. Hogan would have expected,” stated Koehler.
“As a long time golf professional, it meant a lot to be a ‘Hogan Account’,” said Brad McCollum, Director of Partner Development. “We are truly excited to bring this iconic brand back to where it belongs – to those people that are the true experts of the game.”
About Ben Hogan Golf Equipment Company
The new Ben Hogan Golf Equipment Company was founded in April of 2014 to bring the vaunted Ben Hogan brand and standards back to the golf equipment industry. Based in Fort Worth, Texas, only a few miles from the original Ben Hogan facility, Ben Hogan Golf Equipment once again is focused on providing discerning golfers with the most accurate and precise equipment available. The new Ben Hogan Golf Equipment Company senior management shares over 130 years of experience from the original Ben Hogan Company, including manufacturing, product development, sales and marketing.