Callaway Announces New MAVRIK Woods and Irons
Callaway Golf today officially announced their new MAVRIK lineup of drivers, fairway woods, hybrids and irons. By investing in a new and more powerful supercomputer, Callaway’s R&D team advanced its ability to use Artificial Intelligence (A.I.) to design wide-ranging performance features and technologies across the entire MAVRIK line.
Below you will find our media pages for each of our new MAVRIK products. These briefings all include hi-res images, product summary docs, product at retail dates, pricing, and a dedicated list of new Callaway content and videos (click on the hyperlinks to view).
MAVRIK Drivers feature Callaway’s new Flash Face SS20 architecture, designed by A.I., with a more expansive area that delivers ultra-fast ball speeds. And the completely new face architecture is engineered to specifically work with the head of each MAVRIK Driver. The complexity of each Flash Face SS20 design demands a new and stronger material — FS2S titanium — to allow the ultra-thin design to stand up to the stress of impact. From this high end titanium, MAVRIK can consistently maintain fast ball speed without compromising clubface integrity.
Callaway engineers didn’t limit A.I. to the clubface. For the first time they used it to create a new internal rib system designed to more efficiently control impact vibration to promote more satisfying sound and feel. In addition, MAVRIK Drivers leverage several proven technologies that are crucial to the overall performance – Jailbreak and a T2C Triaxial Carbon Crown.
MAVRIK Fairway Woods
MAVRIK Fairway Woods feature a unique, A.I.-designed Flash Face to work specifically with the size, shape and CG location of each head, promoting optimum speed and spin. These are the first Callaway fairway woods with fully optimized A.I. and the Flash Face SS20 is developed for remarkably fast ball speeds. The face material consists of C300 maraging steel to provide added strength and resilience.
A.I. also contributed to the fairway wood’s enhanced Face Cup, which is engineered to provide speed across the face. And Callaway’s proven Jailbreak Technology promotes more distance at every impact location by utilizing two internal bars that connect the crown and the sole.
For the first time, Callaway has used A.I. to create fully optimized hybrid faces with MAVRIK. As with the fairway woods, A.I. was used to develop a different face design for every loft, promoting an optimal combination of speed, launch angle, and spin rate in each one. These are the first Callaway hybrids to feature a fully optimized Flash Face, which is better at delivering fast ball speed across an exceptionally large area.
For the first time, these new irons feature a Flash Face Cup designed by A.I. to work with each individual head’s size, shape, CG location and loft to create a significant boost in ball speed. With the Tungsten Energy Core, the R&D team precisely positioned custom tungsten weights into each iron to optimize launch and trajectory. This allows Callaway to strengthen the lofts while still maintaining player preferred trajectories, spin rates, and land angles.
Callaway has additionally included proprietary urethane microspheres, its premium technology that creates unmatched feel and incredible speed. Over one million microspheres are strategically placed into each clubhead to absorb unwanted vibration while maximizing COR. The result is an unparalleled combination of fast ball speed and phenomenal feel throughout the set. The use of A.I. also allowed Callaway to enhance the performance characteristics of each iron face.
MAVRIK Women’s Line
MAVRIK Women’s models are available as well in the MAX-W Irons and MAX-W Lite Irons, along with MAX-W Hybrids and MAX-W Lite Hybrids. Each of these new clubs are optimized to enhance distance and performance for women. Callaway continues to be the #1 women’s golf equipment brand.
Wide Range Of MAVRIK Models
MAVRIK Drivers and Fairway Woods are available in a Standard model that appeals to a wide range of players, a Sub Zero model that offers a remarkable combination of low spin and high MOI, and a MAX model with a forgiving head shape. MAVRIK Irons and Hybrids are available in Standard models for a wide range of players, Pro models with more compact shapes, and MAX models for easy launch and added forgiveness.