Callaway Announces Strategic Partnership With Virtual Reality Gaming Company
ORLANDO, Fla., Jan. 22, 2020 – Callaway Golf (NYSE: ELY), an industry leader in distance-enhancing technologies in golf clubs and balls, today announced the introduction of a strategic partnership with VR gaming experts, AAA Games Studios.
AAA Games Studios is a Virtual Reality Software Developer who developed and own “Golf5 WIPPTM”, a proprietary VR technology that simulates the movement and behavior of golf clubs and the golfer’s swing.
“VR gaming is not just the future, it is the here and now” says Antonio Marin, President of AAA Game Studios. “We are delighted that an organization like Callaway, who are known for being pioneers in golf innovation, were interested in collaborating together.”
Chip Brewer, Callaway Golf President & CEO, commented, “With exciting ventures such as TopGolf, it is clear that there are multiple ways that we can attract and excite future generations to the great game of golf, and this strategic partnership provides the opportunity to innovate in a new and exciting space for the Callaway brand.”
AAA Game Studios will be present alongside Callaway at the PGA Show this week where PGA professionals and the golf industry will be able to try VR golf for themselves.