Custom Performance Option Golf Ball Designed to Fit Players with Distinct Needs and Preferences
FAIRHAVEN, Mass. (Sept. 1, 2021) – As the global leader in golf ball technology, day after day, year after year, countless concepts are designed and developed by the world-class Titleist Golf Ball Research and Development team. The great majority never get past the prototype stage. The best of the best in each performance category are sold and played by millions of golfers around the world. And a few may emerge as a CPO (Custom Performance Option), that is, Titleist golf ball models designed to offer specific flight, spin and feel performance variations compared to Pro V1 and Pro V1x, and are played across the worldwide professional tours.
The Pro V1 Left Dot is the latest CPO Titleist will make available to golfers in a limited run beginning Sept.1. While it has been played on the PGA TOUR for several years, it is being offered to golfers for the first time at select golf shops and through Titleist.com while supplies last.
“CPO models are designed to fit players with very distinct needs and preferences,” said Jeremy Stone, Vice President, Titleist Golf Ball Marketing. “They might launch in a slightly different window to fit a player’s eye, offer slightly more or less spin, or feel softer or firmer. CPO’s give us more tools in the toolbox to optimize and personalize performance for a small percentage of the hundreds of players we work with weekly on tour.”
These custom models appear on the USGA conforming golf ball list (with slight modifications to the Pro V1 and Pro V1x side stamp), but typically are only produced in small quantities for tour use only.
The Pro V1 Left Dot is the fifth most played golf ball on the PGA TOUR this season (behind the 2021 Pro V1 and Pro V1x and 2019 Pro V1 and Pro V1x), more than twice the nearest competitor’s most played golf ball. In fact, Titleist golf ball loyalist Tony Finau recently captured the Northern Trust as one of nine participants in the field playing the Pro V1 Left Dot. Since its arrival on the PGA TOUR, players teeing up the Pro V1 Left Dot have accumulated 24 wins and 409 Top 10’s. Korn Ferry and PGA TOUR Champions players have combined for another 54 victories to date.
Golfers that have the unique launch conditions of high initial launch with high spin should notice immediate benefits from the Pro V1 Left Dot versus the Pro V1, including lower flight and lower spin from tee-through-green. Spin will be most similar off the tee as the current Pro V1 and be most noticeably different (less spin) with full short irons. It is the lowest flying Titleist Pro V1 golf ball. When compared to the Titleist AVX, the Pro V1 Left Dot has similarly low spin and flight off the tee, but will have more spin with irons and wedges for better greenside performance.
“The original innovations that led to Pro V1 Left Dot also contributed to core technology advances in the last three generations of the Pro V1, providing continued evidence that the CPO program provides valuable insights and education for our R&D and Tour Leadership teams,” Stone said. “Its continued usage on tour, as well as the success of previous CPO Pro V1x Left Dash in the marketplace, encourages us to test this golf ball with dedicated golfers for them to evaluate and provide important feedback.”
Sept. 1, 2021 | MAP: US$49.99