The moves come as Rad Golf looks to further revolutionize the golf industry
(Phoenix, AZ) – Rad Golf, a technology company that is revolutionizing the golf industry with an ecosystem of GPS-enabled devices, today announced its partnership with PGA Tour Star Joel Dahmen and his caddie Geno Bonnalie. The dynamic duo, featured on Netflix’s Full Swing, will serve as the company’s first PGA Tour brand ambassadors.
Dahmen and Bonnalie emphasize that their partnership with Rad Golf was natural as they started to use the products in their tournament preparation.
“Rad Golf’s products are great for every level of golfer, from Tour Pro to weekend hack. We were blown away by how easy the products were to use and how well they worked together. The way each device adds functionality to the others, all while collecting data that can influence on-course performance, is something not yet seen in the world of golf. We’re incredibly inspired by the team’s work, so this partnership was a no-brainer,” Joel Dahmen and Geno Bonnalie said in a joint statement.
“I’ve always been obsessed with identifying trends that become lifestyle necessities. It’s about walking that balance of marrying technology with tradition to create the perfect golf experience and to continue attracting a new generation of golfers. Rad is about quality products, customer service, and having fun, which Joel and Geno embody perfectly,” added Rad Golf CEO Peter Johnson.
In addition to the partnership with Dahmen and Bonnalie, Rad Golf is announcing its flagship product, the Lazer Pro, set to release in April 2024. The sixth product in Rad Golf’s arsenal, the Lazer Pro is the most technologically advanced rangefinder released by any company to date. The product is equipped with auto shot tracking, an integrated magnet, slope compensation, and most importantly, embedded GPS and Cellular. Not only will the Lazer Pro allow golfers to get extremely accurate distances to the pin, but the embedded GPS will give distances to the front, back, and middle of the green. It will also allow golfers to track the location of the device to prevent loss.
The Rad Golf team is composed of industry professionals with a passion for innovation in a sport steeped in tradition. The team’s main goal is to utilize their expertise in hardware and software technology to optimize the sport of golf, from tee to green.